2012 Autumn

Survey on the Hungarian market of on-demand media services, evolution of the methodology of measurement, expected market trends, the future of the market of on-demand media services, their likely expansion at the cost of linear media services, potential future regulatory solutions
Goal of the research:
1. Working definition of on-demand media services
2. Expected market trends: the future of the market of on-demand media services and their likely expansion side by side with linear media services. Mapping of the trends relying on international examples, and on estimates applied to the domestic scene.
3. Survey of the Hungarian market of on-demand media services
4. Potential future regulatory solutions [especially with respect to the appearance of international services in Hungary (e.g. hulu or googleTV)], evolution of the methodology of measurement.