Due to the increasing popularity of non-spot solutions, this is the third time that we organise our venue called "Non-spot in the spotlight" on 8th September, 2016, placed in Novotel Budapest City - 1123 Bp. Alkotás street 63--67. -, where through the presentation of case studies we explore how product placement, virtual advertising, sponsorship etc. can be applied most efficiently in a world beyond ad blocks. We look for different means of communication and solutions for our brands within new programmes and programme types of the next season.