The aim of the research, commissioned by MEME and supported by NMHH, was to present the preferences, choice criteria and commitment of Hungarian households to television subscriptions.
This year's industry research was carried out in cooperation with Kantar Hoffmann.
The research will cover:
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- exploring the characteristics of video content consumption
- exploring attitudes to watching TV
- question about the ideal number of channels
- judging genres, the genres that are essential
- explaining the relationship between TV and streaming subscriptions
- the drivers and characteristics of TV subscription package choice by age and content consumption groups
- reasons for cancelling (dropping out) the subscriptions, identification of drop-outs
- exploring future opportunities for television
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