Advertisement Cake 2015: Television advertising in Hungary experienced continued growth in revenue
Budapest, Thursday, 18 February 2016
On the whole, in 2015 television advertising revenue continued to grow in Hungary. Compared to the previous year of 2014, last year the television advertisement cake grew by 3 percent, amounting to HUF 51.5 billion. According to the common yearly report of EY and the Association of Hungarian Broadcasters (MEME), other (cable) channels realised revenue growth by almost one third. Results of the 2015 advertisement cake survey were presented at a press conference last Thursday.
