2015 Autumn

The algorithm of content consumption, that is, the details, phases and main questions, as well as the importance of individual parameters in the course of the viewer’s decision making process from the rise of the need for content consumption to the viewing of the selected content.
In a wider sense, the factors influencing the consumption of moving picture content, selection of such content, ranking, importance and the relationship of these factors to each other, as well as potential deviations in the light of demographic segments or characteristic behaviour patterns.

The goal of the research is to help us understand the relationship between viewers and the ever increasing, almost infinite amount of moving picture content available in different situations and through various platforms, so that content providers could develop their services and content offer taking into account relevant parameters and dimensions.
We were looking for answers to the following questions:
- How is content chosen in different situations and through different platforms?
- How does the viewer’s algorithm work?
- What factors influence the choice between platforms, brands and different content, and how do they rank according to their significance?
- What segments, consumer groups and behaviour patterns are relevant to the choice of the content to be consumed? What demographic factors may be reflected in the differences between these?
- How does the transition take place from one platform to the other (linear, DVR, VOD, OTT etc.)? How does this influence the priorities between different needs and dimensions?
- What determines inclinations towards the choice of a particular platform? What limitations may surface during the usage of particular platforms?
- When are decisions made?