2019 Autumn

The perception of television by advertisers
On behalf of the Association of Hungarian Electronic Broadcasters, GfK conducted a survey among the most important media agencies and advertisers between September and October 2019 to understand the situation of television on the advertising market.
The following were the main topics of the research:
 The perception, advantages and disadvantages of each medium on the advertising market
 The strengths and weaknesses of TV compared to other media types
 The perception of television media planning and buying and the possible directions for development
 The background, drivers of market changes and their effect on the television advertising market
 The growing role of the digital world on the advertising market and the potentials of TV in this environment
 The perception of television audience measurement and the expected directions of development