2022 Autumn - Changes in children's media consumption habits (ages 4-14)

Many children get mobile phones and TikTok at
the age of ten

About the research question and methodology

In children's media consumption, the use of different devices and platforms changes and shifts more quickly in the direction of new technology than in older age groups.

The goal of the research was to explore the process of digital education, including the devices usage and the viewing of various media contents. In the course of the complex, multi-step research, interviews have been conducted by parents of the preschoolers (400 interviews nationwide), the lower/upper elementary students and their parents (400 interviews nationwide) and the preschooler/elementary teachers (400 interviews nationwide). In the case of preschoolers, focus group discussions were also organized with children aged 4-6. The research took place in September and October 2022 by the co-operation of NMHH, National Media and Infocommunications Authority, and MEME, Association of Hungarian Electronic Broadcasters.