Nowadays, there is a growing trend towards watching various content on other media platforms apart from linear television. This phenomenon has been significantly more pronounced in the past few years, in particular while being locked up in our homes because of the Covid pandemic. These days, watching multimedia content is increasingly becoming a natural part of our daily lives.
Our research aimed to explore this process. We asked of the Nielsen panel the members between the age of 18 and 59 with Internet access to fill in a questionnaire or conducted a telephone survey among them: we surveyed the use of services available on the online video and other platforms, thereby obtaining a more global picture of media consumption via a single-source analysis containing also the TV viewing behaviour data gained from peoplemeter measurements.
