Ad Cake 2016

9th May, 2017.

Advertisement cake 2016: revenues reach 56 billion HUF

The total revenue generated by TV ads reached 56 billion HUF in 2016, resulting in a growth of 9 percent compared to the results of the previous period. Traditional spot ads were dominant, generating 96 percent of all revenues – states the joint report of the Association of Hungarian Television Broadcasters (MEME) and EY.

EY and MEME released their joint report on the Hungarian TV ad market for the 12th time this year. According to the report, the revenue of the TV ad market has grown by 22,8 percent since 2013. Including spots and non-spots, the total size of the TV Advertisement Cake reached 56 billion HUF last year.

"With a 9 percent growth, television remained the dominant player on the ad market with its 26 percent share. Compared to the private sector though, the ratio of state ad spending grew more last year” – said Krisztián Kovács, president of MEME.