New dimensions of changing media consumption patterns
In the recent years, the rise of streaming and other online video platforms has attracted increasing attention as they have become part of our daily lives alongside linear TV viewing.
Every year, multimedia content consumption has become a more and more natural phenomenon, and we try to keep up to date with the trends and developments.
In the "Panel Survey 2024", commissioned by MEME with the support of the NMHH, we wanted to get a more accurate picture of the relationship between linear TV and different alternative screen consumption by surveying people living in households with a TV viewing panel.
To do this, we needed to assess the use of online video and other services available on other platforms, so that we could get a more global picture of media consumption through a single-source study with instrumentally measured TV data.
This year's survey was conducted by Nielsen Audience Measurement, focusing on the use and frequency of consumption of the following platforms:
Subscription streaming services, TV channel websites/apps, online TV services, video sharing, social media videos and other platforms.
This year, the questionnaire has also been supplemented with a set of questions on the use of TSV (time shifted viewing).
The target group of the survey:
18-59, living in internet households
Sample number:
1000 persons (completed)
Sample and data collection methodology:
Face-to-face telephone survey with online completion option on TV panel.
The sample was weighted according to demographic characteristics to ensure representativeness for the target group under study.
The results of the questionnaire survey were analysed in combination with the data from the instrumental viewership measurement.
