The study of changing media consumption habits through human life
Background of the research:
To start with, we plan to collect data to be used as the starting point of a prospective cohort study. We intend to repeat the data collection later on every two to three years. This year the data were gathered as starting point complemented also with a study based on Nielsen’s TAM database (Research Phase 1). The desk research study was rely on retrospective data of television audience measurements and foundation studies. The study was made available to the research company (Ipsos) selected in Phase 2, and the results were utilized in the compilation of the questionnaires applied in Phase 2.
Goal of the research:
The goal of the cohort research is to examine changes occurring within the same demographic group or phenomenon by collecting data at different points in time. Our study focuses primarily on the audio-visual content consumption of young people (the research can be extended to other types of media too).