Ad Cake 2020: Domestic advertising market revenues dropped in 2020
Television advertising revenue decreased by 3.8% to HUF 64.05 billion in 2020, according to an analysis by the Association of Hungarian Electronic Broadcasters (MEME) and the consulting firm EY. While private sector spending fell by 5.9 percent, the public sector’s share exceeded previous year’s result by 11.4 percent. The economic situation caused by COVID-19 had a negative impact mostly on spot adverts (classic television commercials). Meanwhile, market demand for non-spot advertisements including product placement and sponsorship appearances continued to rise.